Eliya The Label is a leading Australian designer, renowned for creating statement eventwear and bridal collections. As we continue to grow our global audience, we’re looking for a strategic and data-driven Marketing Coordinator to take our digital marketing to the next level.

This is a pivotal role for someone who understands that effective marketing is as much about strategy, data, and optimisation as it is about beautiful content. We're looking for a candidate who can take full ownership of our digital touchpoints — email, paid media, retention strategies, and customer journeys — and bring forward-thinking ideas that drive audience growth, improve ROI, and enhance the Eliya brand experience across every channel.

You’ll work closely with our social media and creative teams, but your focus will be on performance, strategy, and optimisation.

Key Responsibilities:

• Own the email marketing strategy: manage Klaviyo flows, segmentation, A/B testing, and database growth strategies to drive conversions and lifetime value.
  
  
• Lead the planning and execution of paid advertising campaigns across Meta, Pinterest, Google, and emerging platforms.
  
  
• Develop and optimise customer journeys (from first touchpoint to repeat purchase) to improve retention and CLV.
  
  
• Collaborate with the social media team to ensure content calendars, paid ads, and emails are aligned and strategically sequenced.
  
  
• Analyse performance metrics across channels, build insightful reports, and provide strategic recommendations for optimisation and growth.
  
  
• Identify new acquisition opportunities (e.g., Pinterest, TikTok Ads, Influencer Whitelisting, Lookalike Audiences, UGC strategies).
  
  
• Work with creative teams to ensure ad creatives and email content are optimised for performance, not just aesthetics.
  
  
• Research competitor activity and industry benchmarks to keep Eliya’s strategy competitive and innovative.
  
  
• Support the planning and execution of key product launches, campaigns, and promotions with a data-backed approach.
  
  
• Champion a test-and-learn culture, running experiments to continuously improve results.
  
  

What You’ll Bring:

• Proven experience in eCommerce marketing — ideally in fashion, beauty, or lifestyle.
  
  
• Strong technical experience with Klaviyo (flows, segmentation, lead capture, automation, reporting).
  
  
• Hands-on experience managing paid ads (Meta, Pinterest, Google) with a track record of delivering ROI.
  
  
• Solid understanding of retention marketing, funnel optimisation, and customer lifecycle strategies.
  
  
• Analytical mindset — confident reading data, spotting trends, and making data-driven decisions.
  
  
• Proficiency in platforms like Google Analytics, Meta Ads Manager, Pinterest Ads Manager, and attribution tools.
  
  
• Strong project management skills, with the ability to plan, execute, and optimise multiple campaigns simultaneously.
  
  
• A collaborative and proactive attitude — able to work cross-functionally but also take initiative and lead.
  
  
• Awareness of fashion industry trends, consumer behaviour, and what resonates with a style-conscious audience.
  
  

Why You’ll Love Working With Us:

• A creative, bubbly team culture where your ideas and expertise are valued.
  
  
• The opportunity to truly own and scale Eliya’s digital marketing performance.
  
  
• A supportive team and stunning Melbourne-based Head Office.
  
  
• Staff discounts and perks to enjoy our collections.
  
  
• A dynamic and forward-thinking brand with global aspirations.
  
  
• Growth opportunities as Eliya continues to expand its digital presence.
  
  

To apply:
Send us your resume, a portfolio of your campaign work (email & paid ads), and a short video introducing yourself.